Joe’s angle on marketing news you can use.
What does it mean for the future of TV when men choose surfing the web over sex?
blog.joelx
Article excerpt: Nearly 70% of men ages 18 to 34 would rather rather give up TV than the Internet, according to new research commissioned by Web content provider Break Media. And 26% would rather surf the Web than have [...]
Is the answer interaction or data?
Picture: images.ientrymall.com
Article excerpt: In its mission to make the world more connected, Facebook is helping its users connect more with its advertisers. The social networking site has begun testing a handful of new ad formats allowing users to interact with their Facebook friends within the ads themselves. The offerings are [...]
Key idea: “A marketer’s challenge and job is to enter [the] conversation. And when you do join in, you had better be prepared to add value.”
Article excerpt: IAB’s Randall Rothenberg on the Shift From Portals to Platforms — and Why This Is Good News for Marketers and Consumers The revolution is not being televised. That’s [...]
