Mele’s Musings

Apple iPhone 3G: 30-Minute Marketing

I’ve seen it (and I have the phone, so nyah-nyah) and the acting is bad, but it does make you want one.  Doesn’t it?!?

Picture: comictan.com
Article excerpt:   One of the most talked-about aspects of the Apple iPhone 3G is an approximately half-hour instructional video on Apple.com that lovingly details each new feature and function. But if [...]

Tags: brand, educational strategy, how-to, iPhone, iPhone 3G

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Users Demand Expertise at How-To Web Sites

Is wisdom of the crowds dead?  Will users start turning away from “amateur” generated content?
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picture: gallery.nofactzone.net
Article excerpt:  If the Internet can make anyone a star, can it turn Barnes & Noble into one, too? The bookseller has taken another step beyond its traditional business into the online publishing world, recently introducing Quamut.com, a site that [...]

Tags: Barnes & Noble, brands, expert, how-to, wisdom of crowds

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »