Joe’s angle on marketing news you can use.
First it was “The Tipping Point,” and now it’s “The Long Tail” that is being vilified. Are no cool, trendy ideas sacred anymore?
Picture: Flickr
Article excerpt: Had PowerPoint been around 150 years ago, Thoreau might have warned us to beware not only of enterprises that require new clothes, but also of those that require new paradigms. [...]
The Harvard Business Review released this article in which comscore highlights the power of online ads to drive offline sales – in fact, the sales driven offline are much larger than those driven online.
picture: blog.rssapplied.com
Article excerpt: The internet is widely considered the most measurable of advertising media, but those easily tracked click-throughs and e-commerce sales [...]
We’ve been hearing this for a long time, but ecommerce sites need to be more than just transactional sites – customers want information, and those who can give it to them will win.
Article excerpt: Many business leaders, disappointed by online sales growth, see Web consumers as disloyal and unwilling to spend. But that’s because [...]
