Joe’s angle on marketing news you can use.Woman to Woman, Online
August 19th, 2008
Authenticity appeals to readers, but are advertisers ready to play?
Â
Picture: dooce.com
Article excerpt: Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock full of advertising, is a moneymaking machine — so much so that Ms. Armstrong and her husband [...]
