Joe’s angle on marketing news you can use.
Do we really want to be served information based on our latest activities?
Image: kenfrost.0catch.com
Article excerpt: “Submission Master Dummy.” That’s the latest come-on the social networking site’s contextual ad server is delivering to “Sluggo” these days. Sluggo might sound like the local high school wrestling coach, but in the real world she’s just Mary, and tonight [...]
I guess this post proves I am totally out of it.
Image: itmanagement.earthweb.com
Article excerpt: Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown [...]
Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
Study: Online Viewers More Engaged
tvweek
imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
Consumers Await on Social Networks
emarketer
Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
Marketing Spending Priorities Shift
emarketer
Big Spenders Put Local Online in the Mix
emarketer
Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
Online Customer Service: [...]
Issues of Interest
College Students’ Social Networking
emarketer
Female Gaming on the Rise
emarketer
Study: Media, Technology Win Out Over Friends, Family
Adotas
Extending the Social Network
emarketer
Digital Marketing News
Video Ad Spend: Building to Steep Growth
emarketer
Mobile Ads Might Work with Teens
emarketer
The TV Ad Exodus, Part 2: Melding With the Web
ecommerce times
JupiterResearch: MySpace, Facebook need different approaches
biz report
Digital Commerce News
No Such Thing as Free [...]
This is what AdWeek thinks is cool. Do you think AdWeek is cool?
Picture: planetfun.files.wordpress.com
Article excerpt: The indomitable Google rises to the top of this year’s Digital Hot List, while players like Facebook, Apple’s iPhone and Hulu also sizzle. As we all know, it ain’t just about Web sites anymore. These rankings, when we started them [...]
The first question is, do you accept the premise that retailing is social? Even if your answer to the first question is no, the second question is, do you want to develop a deeper relationship with customers?
Picture: simonwhatley.co.uk
Article excerpt: If you accept the premise that retailing is a social business, then it would follow that [...]
Is the answer interaction or data?
Picture: images.ientrymall.com
Article excerpt: In its mission to make the world more connected, Facebook is helping its users connect more with its advertisers. The social networking site has begun testing a handful of new ad formats allowing users to interact with their Facebook friends within the ads themselves. The offerings are [...]
Smart move by Facebook . BACN will be the social network killer if they are not careful.
Picture: Cybernetnews.com
Article excerpt: Facebook Inc. is making sweeping changes to the world’s largest social networking site, aiming to give users more control and to curb new forms of spam, company officials said late on Sunday. Facebook’s redesign aims to [...]
All the big social networks agree that having one central profile is of value to customers. Too bad they can’t agree on who will own that profile.
picture: Google Images
Article excerpt: Don’t they say good things come in threes? Well, regardless, we’ve heard from multiple sources that Google will launch a new product on Monday called [...]
Product recommendations or just letting consumers share? These two e-tailers are taking consumer comments to a new level, but which approach is better?
photo: nonsmokingarea.com/blog
Amazon article excerpt: E-retailers that generate product recommendations for customers do so based on customers’ past purchases and web site behavior, such as the types of products they view. But how to [...]
