Mele’s Musings

The Power of Crowdsourcing Consumer Reviews

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What do Angie’s List, Yelp, and ConsumerSearch have in common that can be applied to your crowdsourcing efforts?

blogs.sun.com
Article excerpt:  Customers are increasingly turning to each other, rather than a few experts, to gather information before making a purchase or signing a contract. The concept of crowdsourcing has worked well — mostly — for the field [...]

Tags: consumer reviews, expert, open social, opinion, social network, user reviews, wisdom of crowds, Yelp

Posted in Digital Commerce News | No Comments »

Users Demand Expertise at How-To Web Sites

Is wisdom of the crowds dead?  Will users start turning away from “amateur” generated content?
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picture: gallery.nofactzone.net
Article excerpt:  If the Internet can make anyone a star, can it turn Barnes & Noble into one, too? The bookseller has taken another step beyond its traditional business into the online publishing world, recently introducing Quamut.com, a site that [...]

Tags: Barnes & Noble, brands, expert, how-to, wisdom of crowds

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »