Joe’s angle on marketing news you can use.
“Reframing is the key” – this article explores how design thinking reframes problems in a light that allows for innovation.
schneiderism.com
Article excerpt: How Procter & Gamble is using design thinking to crack difficult business problems . “Design thinking” may seem like just another new buzzword in the lexicon of innovation, but Procter & Gamble (PG) [...]
I will continue to bang this drum: digital media is not about media, it’s about experiences.
photo from VentureBeat
Article excerpt: When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing experiences. And marketers are experimenting with morphing circulars into mobile formats, implementing social media into in-store experiences and using [...]
