Mele’s Musings

Conversation Quotient

Is “engagement” just too fuzzy to measure, or do we need to abandon “traditional” online metrics to get to what the real value is?
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photo: i-wisdom.typepad.com
Article excerpt: Social media metrics are still a work in progress. What’s a friend worth? It’s the question marketers are asking more and more as they plow into social media in [...]

Tags: Engagement, metrics, Social Media

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

In E-Commerce, More Is More

We’ve been hearing this for a long time, but ecommerce sites need to be more than just transactional sites – customers want information, and those who can give it to them will win.

Article excerpt: Many business leaders, disappointed by online sales growth, see Web consumers as disloyal and unwilling to spend. But that’s because [...]

Tags: consumer control, E-commerce, Engagement, Harvard, Online shoppers

Posted in Digital Commerce News, Digital Marketing News, Retail and Product News | No Comments »