Joe’s angle on marketing news you can use.
If MySpace becomes a portal, will they be the new category killer?
Picture: businessweek.com
Article excerpt: News Corp. wants its popular social networking site to be a gateway to the Internet—and go head-to-head with Yahoo and Google lnJust as Yahoo! (YHOO) gets one competitor off its back by quitting merger discussions with Microsoft (MSFT), the Web portal [...]
Not your text messages! Even among regular text users, only 9% said they preferred getting marketing messages via text over email.
photo: cache.consumerist.com
Article excerpt: Text and instant messaging are fine for friends, but not for marketers. That was the main finding of ExactTarget’s “2008 Channel Preference Survey.” Nearly two-thirds of US Internet users surveyed said e-mail [...]
Several recent studies have shown what we already know – that consumers multi-task and use multiple media. Given this fact, what is the best way to reach consumers today?
photo: flickr
Article excerpt: There’s no question that the explosion of new media has disrupted media buying and left many consumer brand marketers scratching their heads as to [...]
