Joe’s angle on marketing news you can use.
In light of some of my earlier comments this week, this article is interesting. Although focused on a par ticular vendor, the concept of using behavioral psychology makes sense.
Picture: Flickr
Article excerpt: As retail websites begin to mature, the quest for shoppers, not just visitors, becomes ever more crucial. Some e-tailers try to improve the odds [...]
What are the 5 must-have features of an etail website? You might not be surprised, but that doesn’t mean you’re doing it.
PIcture: nature.com
Article excerpt: There are five must-have features e-tailers should incorporate into their online businesses, according to Joe Chung, cofounder and CEO of Allurent: interactive merchandising, advanced shopping tools, rich media, advanced search and [...]
Online customer service stinks because most e-tail sites are too enamored with technology solving their problems, and are not taking the time to really understand their customers.
Image: Amazon.com
Article excerpt: If shoppers got the same kind of experience in real-world stores that they’ve come to expect online, sales floors would soon become a sea of empty [...]
