Joe’s angle on marketing news you can use.
In light of some of my earlier comments this week, this article is interesting. Although focused on a par ticular vendor, the concept of using behavioral psychology makes sense.
Picture: Flickr
Article excerpt:Â Â As retail websites begin to mature, the quest for shoppers, not just visitors, becomes ever more crucial. Some e-tailers try to improve the odds [...]
What are the 5 must-have features of an etail website? You might not be surprised, but that doesn’t mean you’re doing it.
PIcture: nature.com
Article excerpt:Â There are five must-have features e-tailers should incorporate into their online businesses, according to Joe Chung, cofounder and CEO of Allurent: interactive merchandising, advanced shopping tools, rich media, advanced search and [...]
The next wave of retail innovation may very well start in the digital space.
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Picture: blog.rssapplied.com
Article excerpt: Merchants beef up their current sites and launch new brands online to make the Internet do more. When American Eagle Outfitters Inc. introduces its fourth major retail brand this fall in time for the holiday shopping season, the launch [...]
Customers are growing more and more comfortable shopping in multiple channels, but does that make them less loyal?
Picture: amsoftware.com
Article excerpt:Â Bargain hunting reduces loyalty. US consumers are increasingly using multiple channels to shop and buy. While researching online and then buying in-store has become common, this consumer behavior is changing consumer loyalties and spending. Multi-channel [...]
3.17.08 | Joe’s Top 5:
ChoiceOverload/TwitterRevolution/MobileYet?/MoreisMore/WalMartBloggers
How Much Choice Do Consumers Want?
I’m a big believer that too much choice creates angst and inaction in consumers – but it seems that we are headed down a path of trying to create products that appeal to every single possible consumer segment. Read More ..
Welcome to Conference 2.0
To me, this [...]
We’ve been hearing this for a long time, but ecommerce sites need to be more than just transactional sites – customers want information, and those who can give it to them will win.
Article excerpt: Many business leaders, disappointed by online sales growth, see Web consumers as disloyal and unwilling to spend. But that’s because [...]
Digital Trends
Boldface in Cyberspace: It’s a Woman’s Domain nytimes.com
Survey: Internet primary source of news bizreport.com
TV, Web Vie for Viewer Attention emarketer.com
‘Quarterlife’ gets a Web smackdown latimes.com
TV, the Next Big Internet Application? emarketer.com Â
Online Video Will Not Replace TV emarketer.com
US Internet Highs and Lows emarketer.com
VideoCensus: 5.9 billion video clips viewed bizreport.com
Why the AOL-Bebo Deal Matters emarketer.com
Digital [...]
