Mele’s Musings

Other good articles this past week

Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
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Study: Online Viewers More Engaged
tvweek
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imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
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Consumers Await on Social Networks
emarketer
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Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
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Marketing Spending Priorities Shift
emarketer
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Big Spenders Put Local Online in the Mix
emarketer
Â
Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
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Online Customer Service: [...]

Tags: customer service, digital advertising, digital music, DRM, ecommerce, Facebook, Google, imeem, local, marketing mix, media spending, Mobile, mobile social, mobile social networking, MySpace, online advertising, online video, social network, social networking, sports, tv and online, Wal-Mart, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Putting a Price on Digital Production

If anyone thinks that making great experiences in digital is cheap, easy, or fast is living in 1999.

creative planet advertising
Article excerpt: Costs Are Rising, but Without a Method of Standardization, How Does the Industry Determine Pay? This was excerpted from the September issue of Creativity. Ever since the first friend-of-a-friend proposed that [...]

Tags: digital advertising, Production Costs, website design

Posted in General | No Comments »

Kellogg: Digital ROI Surpasses That of TV

The ability to deeply target online is key to the shift in Kellogg’s spend.

Picture: AdAge.com
Article excerpt:  After Success With Special K, Marketer to Shift More Spending Online. The digital divide is narrowing for Kellogg Co., which today said its return on online investment for the Special K brand has surpassed that of broadcast TV over [...]

Tags: digital advertising, ROI

Posted in Digital Marketing News, Retail and Product News | No Comments »

Mall Advertising Goes Digital

Are we ready for Minority Report-like advertising?

Picture: therealalarmclock.com
Article excerpt:   Companies such as Adspace Mall Network and OnSpot Digital Network are leading the trend toward digital conversion of their out-of-home mall inventory. There’s a lot of discussion in media circles about the impact of digital technology, and one sector enjoying a transformation is the once sleepy [...]

Tags: digital advertising

Posted in General | No Comments »