Joe’s angle on marketing news you can use.P&G Changes Its Game
August 4th, 2008
“Reframing is the key” – this article explores how design thinking reframes problems in a light that allows for innovation.
schneiderism.com
Article excerpt: How Procter & Gamble is using design thinking to crack difficult business problems . “Design thinking” may seem like just another new buzzword in the lexicon of innovation, but Procter & Gamble (PG) [...]
