Mele’s Musings » customers

Jimmy Wales: Make Your Brands Authentic

September 29th, 2008

Customers don’t want to be pushed around; they don’t want you to control them.

wikimedia
Article excerpt: In the age of participatory media, Wikipedia’s co-founder touts transparency and engagement. Wikipedia co-founder Jimmy Wales is a big believer in authenticity, so much so that he mentioned it over a dozen times during an on-stage interview as part [...]

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Posted in Issues of Interest | No Comments »

Google’s ‘Analytics Evangelist’ Explains Why Websites ‘Suck’

May 27th, 2008

Are you a hippo?  Are you making decisions about consumer experiences even though you are “least closest to the customer”?

pitcure: lorla.com
Article excerpt:   Kaushik: Despite Mounds of Data, Marketers Don’t Understand Consumers. Avinash Kaushik thinks one of the reasons why so many websites “suck” today is because of the hippo — as in the “highest paid [...]

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Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General | No Comments »