Joe’s angle on marketing news you can use.
Can social media help employees dealing in customer service to balance their lives?
Image: yourSEOmentor.com
Article excerpt:Â Â In a comment to my last post on how to own your customer service experience, Dave Alston states: Many brands are going to be pressured to reduce the amount of money they are investing in marketing and PR. So will [...]
Issues of Interest
Facebook, MySpace reign supreme in mobile market
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Study: Online Viewers More Engaged
tvweek
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imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
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Consumers Await on Social Networks
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Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
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Marketing Spending Priorities Shift
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Big Spenders Put Local Online in the Mix
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Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
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Online Customer Service: [...]
Creepy or compelling, Twitter allows companies to keep close tabs on users. But how the h$%* do you do it right?
picture: flickr
Article excerpt: Microblogging lets an airline, for instance, monitor customers’ gripes—and tweet back. Is this a creepy trend? When Jonathan Fields spotted William Shatner waiting to board a JetBlue flight at New York’s JFK [...]
Sometimes being the biggest really is the best competitive advantage.
Picture: Bloomberg.com
Article excerpt:Â Â Acing the competition with free shipping, low prices, broad selection and new technology, Amazon is growing faster than e-commerce as a whole. How can other online retailers stay in the game? Amazon.com Inc., already the dominant online retailer with more than double the [...]
Online customer service stinks because most e-tail sites are too enamored with technology solving their problems, and are not taking the time to really understand their customers.
Image: Amazon.com
Article excerpt:Â If shoppers got the same kind of experience in real-world stores that they’ve come to expect online, sales floors would soon become a sea of empty [...]
Sure he’s absolutely customer service focused, but is there any profit in it?
flickr
Article excerpt:Â Zappos’ Tony C. Hsieh doesn’t know a darn thing about shoes. But he knows how to sell them. Look out, Amazon. Strolling into a big lower Manhattan shoe store, Tony C. Hsieh is horrified by its bored-looking employees and deafening hip-hop [...]
Everyone believes that good customer service is a differentiator, but do higher-ups really have a good grasp on how good their service is?
image: rejectedreality.files.wordpress.com
Article excerpt: There are major gaps between executives and customer service professionals when it comes to how they view customer service operations, according to a new study from Genesys Telecommunications Laboratories Inc. [...]
It’s not just product reviews that drive sales – it’s retailer reviews. More and more, customers are using social media to find out what companies they should have relationships with.
picture: buzzmachine.com
Article excerpt:Â Â Among the initial findings of a new study, “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media,” [...]
