Joe’s angle on marketing news you can use.
Ain’t it the truth? Everyone claims to want dialogue, but it is rare that resources are actually put against it.
Picture: Bootlegrobot.com
Article excerpt: Listening Gets You More Than Complaints — You Get Positive Brand Association and Word of Mouth. If the consumer voice is so important these days, why are brand feedback, or “contact us,” forms [...]
“Reframing is the key” – this article explores how design thinking reframes problems in a light that allows for innovation.
schneiderism.com
Article excerpt: How Procter & Gamble is using design thinking to crack difficult business problems . “Design thinking” may seem like just another new buzzword in the lexicon of innovation, but Procter & Gamble (PG) [...]
Last week, I was bragging that I found gas for under $4.20 a gallon. Who EVER thought that gas over $4.00 would be considered a bargain?
Picture: ChuckThomas.com
Article excerpt: To go shopping these days, more Americans are trading in their car keys for a keyboard. Online shopping is gaining at a time when [...]
Poor Google. It can’t monetize YouTube. Will this be its albatross?
Picture: digitalsurgery.net
Article excerpt: Wringing ad revenue from YouTube is proving to be a challenge for Google Inc. Although users of the popular video-sharing site view clips more than one billion times on most days, the site hasn’t been as popular with big corporate advertisers. World-wide [...]
Not sure what is more surprising – the fact that they spend so much free time online, or that they have so little free time!
Picture: Mistfall.com
Article excerpt: The Internet has become a big part of the leisure-time activities of U.S. consumers with broadband connections who spend nearly half of their free time each weekday [...]
Time shifting continues to be the behavior that is driving changes in media consumption. How far will it go?
Picture: static.rbytes.net
Article excerpt: Many consumers regularly visit official TV-network websites as well as YouTube, Hulu, Joost and other sites with TV content, both legal and illegal. Males 18 to 24 say they are most likely to visit [...]
How many brands are really willing to go as far as these companies do in creating personal relationships with customers?
photo: adweek.com
Article excerpt: How these Web 2.0 companies build good relationships to build their brands. Forging strong communities is a key for marketers looking to build brands online. For Tony Hsieh, CEO at Zappos, meeting [...]
The conventional wisdom that digital is for the young is going out the window. More than half of those ages 62 to 71 are online, and they are active.
photo: flickr.com
Article excerpt: Is Granny gaming? More than one-third of US consumers born before 1946 use the Internet, according to Pew Internet and American Life Project data [...]
If you want to get personal information from customers, or you want permission to contact them – you better offer them something of value.
picture: branchhome.com
Article excerpt: Online retailers face a dilemma: they value the customer information they obtain when shoppers register, but many consumers will abandon a sale if required to register. The solution, Forrester [...]
Several recent studies have shown what we already know – that consumers multi-task and use multiple media. Given this fact, what is the best way to reach consumers today?
photo: flickr
Article excerpt: There’s no question that the explosion of new media has disrupted media buying and left many consumer brand marketers scratching their heads as to [...]
