Joe’s angle on marketing news you can use.
SocialFlops/MenOnWeb/ConvergenceTracking/Crowdsourcing/OnlineVideo
Analyst: Half of ’social media campaigns’ will flop
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.
marketingtwo
Study: Young Men Give Nod To Net Over Tube
What does it mean for the future of TV when men choose surfing the web over sex?
blog.joelx
Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, [...]
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What do Angie’s List, Yelp, and ConsumerSearch have in common that can be applied to your crowdsourcing efforts?
blogs.sun.com
Article excerpt: Â Customers are increasingly turning to each other, rather than a few experts, to gather information before making a purchase or signing a contract. The concept of crowdsourcing has worked well — mostly — for the field [...]
Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com
Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]
Are you ready for the bad buzz? Are you ready to do something about it?
Picture: Google Images
Article excerpt: So your new product launch has been scuppered by a bout of negative reviews and consumer criticism. Instead of sticking your head in the sand and bemoaning the day you ever heard of buzz [...]
Product recommendations or just letting consumers share? These two e-tailers are taking consumer comments to a new level, but which approach is better?
photo: nonsmokingarea.com/blog
Amazon article excerpt: E-retailers that generate product recommendations for customers do so based on customers’ past purchases and web site behavior, such as the types of products they view. But how to [...]
Digital Trends
Boldface in Cyberspace: It’s a Woman’s Domain nytimes.com
Survey: Internet primary source of news bizreport.com
TV, Web Vie for Viewer Attention emarketer.com
‘Quarterlife’ gets a Web smackdown latimes.com
TV, the Next Big Internet Application? emarketer.com Â
Online Video Will Not Replace TV emarketer.com
US Internet Highs and Lows emarketer.com
VideoCensus: 5.9 billion video clips viewed bizreport.com
Why the AOL-Bebo Deal Matters emarketer.com
Digital [...]
