Joe’s angle on marketing news you can use.
What are the 5 must-have features of an etail website? You might not be surprised, but that doesn’t mean you’re doing it.
PIcture: nature.com
Article excerpt: There are five must-have features e-tailers should incorporate into their online businesses, according to Joe Chung, cofounder and CEO of Allurent: interactive merchandising, advanced shopping tools, rich media, advanced search and [...]
Is it better to respond or to stay quiet when consumers start saying bad things about your online? That all depends on what you are willing to do about it!
picture: brandautopsy.com
Article excerpt: Today’s consumers don’t hesitate to post their comments, good and bad, on the Internet. Here are some tips for damage control . Web [...]
Are you a hippo? Are you making decisions about consumer experiences even though you are “least closest to the customer”?
pitcure: lorla.com
Article excerpt: Kaushik: Despite Mounds of Data, Marketers Don’t Understand Consumers. Avinash Kaushik thinks one of the reasons why so many websites “suck” today is because of the hippo — as in the “highest paid [...]
