Joe’s angle on marketing news you can use.
Are unskippable ads really the answer?
Image: flickr.com
Article excerpt: Digital Outlets Like Hulu, Joost and Veoh Obliged to Show Commercials. With DVR penetration knocking on 30%, much of America now views the ability to skip ads on TV as something approaching a birthright. While they haven’t had much choice in the matter, the broadcast networks say [...]
Do we really want to be served information based on our latest activities?
Image: kenfrost.0catch.com
Article excerpt: “Submission Master Dummy.” That’s the latest come-on the social networking site’s contextual ad server is delivering to “Sluggo” these days. Sluggo might sound like the local high school wrestling coach, but in the real world she’s just Mary, and tonight [...]
A company giving customers control over their data? What’s next? Anarchy?!?
Picture: blog.speculist.com
Article excerpt: Internet giant Yahoo is set to announce today that it will allow users to shut off targeted advertising on its Web sites, a move that comes as a congressional committee continues to air concerns about consumer privacy. Last week, the House Committee [...]
But maybe my wife won’t notice because I’m watching less “TV”!
Picture: adweek.com
Article excerpt: The amount of video consumer on TV drops among those who also stream clips online, Ipsos says. People are still watching programs, but not necessarily on their TV screens. The amount of video consumed on TV has dropped 5 percent among people [...]
I’m a big believer that too much choice creates angst and inaction in consumers – but it seems that we are headed down a path of trying to create products that appeal to every single possible consumer segment.
Article excerpt: It depends on the consumer. Product line extensions. New and improved flavors. Mass customization. Sometimes it [...]
To me, this is the tipping point – not only are consumers in control of media, they’re in control of ALL content.
Article excerpt: We’ve all been there: the dull business conference. A half-empty room of half-asleep attendees answer their e-mail on laptops and BlackBerries, while some hapless speaker lumbers through a PowerPoint speech. [...]
We’ve been hearing this for a long time, but ecommerce sites need to be more than just transactional sites – customers want information, and those who can give it to them will win.
Article excerpt: Many business leaders, disappointed by online sales growth, see Web consumers as disloyal and unwilling to spend. But that’s because [...]
