Joe’s angle on marketing news you can use.How Companies Use Twitter to Bolster Their Brands
September 18th, 2008
Creepy or compelling, Twitter allows companies to keep close tabs on users. But how the h$%* do you do it right?
picture: flickr
Article excerpt: Microblogging lets an airline, for instance, monitor customers’ gripes—and tweet back. Is this a creepy trend? When Jonathan Fields spotted William Shatner waiting to board a JetBlue flight at New York’s JFK [...]
