Joe’s angle on marketing news you can use.Online research and offline buying prove a powerful connection
June 30th, 2008
If they’re using both channels interchangeably, shouldn’t the experience be the same?
Image: carolphillips.net
Article excerpt: While online activity is believed to influence much of offline purchasing, multi-channel merchants struggle with determining exactly what effect the two channels have on each other. At the Internet Retailer Conference and Exhibition in Chicago, Ken Cassar, vice president, industry solutions [...]
