Joe’s angle on marketing news you can use.
I’ve seen it (and I have the phone, so nyah-nyah) and the acting is bad, but it does make you want one. Doesn’t it?!?
Picture: comictan.com
Article excerpt:Â Â One of the most talked-about aspects of the Apple iPhone 3G is an approximately half-hour instructional video on Apple.com that lovingly details each new feature and function. But if [...]
Is it better to respond or to stay quiet when consumers start saying bad things about your online? That all depends on what you are willing to do about it!
Â
picture: brandautopsy.com
Article excerpt:Â Today’s consumers don’t hesitate to post their comments, good and bad, on the Internet. Here are some tips for damage control . Web [...]
How many brands are really willing to go as far as these companies do in creating personal relationships with customers?
Â
photo: adweek.com
Article excerpt:Â How these Web 2.0 companies build good relationships to build their brands. Forging strong communities is a key for marketers looking to build brands online. For Tony Hsieh, CEO at Zappos, meeting [...]
Brave companies are allowing customers to truly sound off. Is this positive for a brand or potentially damaging?
picture: bankofamerica.com
Article excerpt:Â Â More big companies inviting customers to sound off online. A Bank of America customer recently posted a scathing online review of the giant financial institution, giving it one star out of five. “I would never [...]
It’s not just product reviews that drive sales – it’s retailer reviews. More and more, customers are using social media to find out what companies they should have relationships with.
picture: buzzmachine.com
Article excerpt:Â Â Among the initial findings of a new study, “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media,” [...]
If you want to get personal information from customers, or you want permission to contact them – you better offer them something of value.
picture: branchhome.comÂ
Article excerpt:Â Online retailers face a dilemma: they value the customer information they obtain when shoppers register, but many consumers will abandon a sale if required to register. The solution, Forrester [...]
Word-of-mom is a better example of what true viral marketing is than Subservient Chicken – because pass along is only one measure of viral impact. The more important measure is how pass along improves consumers’ impressions of the brand.
photo: dcurbanmom
Article excerpt:Â When it comes to word-of-mouth (WOM) buzz about products–and specific brands–across a wide range [...]
