Joe’s angle on marketing news you can use.‘Generation Buy’ Fickle Yet Free Spending: TV Land Study
July 15th, 2008
Are we just targeting the wrong consumers? Why do we obsess over 20 and 30 year olds when the boomers have all of the cash – and they spend it?
Picture: bullnotbull.com
Article excerpt: Baby Boomers in their 40s and 50s not only are at the peak of their earning potential but also are making the majority [...]
