Joe’s angle on marketing news you can use.
Authenticity appeals to readers, but are advertisers ready to play?
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Picture: dooce.com
Article excerpt: Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock full of advertising, is a moneymaking machine — so much so that Ms. Armstrong and her husband [...]
First it was “The Tipping Point,” and now it’s “The Long Tail” that is being vilified. Are no cool, trendy ideas sacred anymore?
Picture: Flickr
Article excerpt:Â Â Had PowerPoint been around 150 years ago, Thoreau might have warned us to beware not only of enterprises that require new clothes, but also of those that require new paradigms. [...]
As if we needed confirmation – I dare you to find one of your colleagues who does not use some form of Web 2.0 technology.
Image: sachendrafiles.wordpress.com
Article excerpt:Â Â Text messaging, blogging and social networking have reached critical mass, with more than half of adults now relying on at least one of these so-called Web 2.0 platforms [...]
