Mele’s Musings

Importance of online research in web purchases varies by item, study says

Let’s not confuse influence with information.   The web is used often in purchases, but that doesn’t necessarily mean it changes people’s minds.

Picture: bestbuy.com
Article excerpt:   New research finds that the influence of online research in web purchases varies by product.  While the Internet can help consumers sort through product choices, it doesn’t always influence buying decisions [...]

Tags: advice, Best Buy, online research, opinion

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Other Articles of Interest / week of 3.10.08

Digital Trends
Boldface in Cyberspace: It’s a Woman’s Domain nytimes.com
Survey: Internet primary source of news bizreport.com
TV, Web Vie for Viewer Attention emarketer.com
‘Quarterlife’ gets a Web smackdown latimes.com
TV, the Next Big Internet Application? emarketer.com Â
Online Video Will Not Replace TV emarketer.com
US Internet Highs and Lows emarketer.com
VideoCensus: 5.9 billion video clips viewed bizreport.com
Why the AOL-Bebo Deal Matters emarketer.com
Digital [...]

Tags: AOL, Bebo, Best Buy, brand loyalty, consumer reviews, demographics, E-commerce, Facebook, Men, Mobile, MySpace, online video, PC games, Social Media, streaming, TV watching, videogame advertising, voice technology, widget, Women, youth

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »