Mele’s Musings » behavioral psychology

Behavioral psychology unlocks clues to website conversion rates

August 12th, 2008

In light of some of my earlier comments this week, this article is interesting.  Although focused on a par  ticular vendor, the concept of using behavioral psychology makes sense.

Picture: Flickr

Article excerpt:   As retail websites begin to mature, the quest for shoppers, not just visitors, becomes ever more crucial. Some e-tailers try to improve the odds [...]