Joe’s angle on marketing news you can use.Multi-Channel Shopping Changing Retail
June 16th, 2008
Customers are growing more and more comfortable shopping in multiple channels, but does that make them less loyal?
Picture: amsoftware.com
Article excerpt: Bargain hunting reduces loyalty. US consumers are increasingly using multiple channels to shop and buy. While researching online and then buying in-store has become common, this consumer behavior is changing consumer loyalties and spending. Multi-channel [...]
