Mele’s Musings

Week of 9.29.08 / Top 5

Authenticity/BoomerGiving/GenYShopping/ProductionCosts/Multitasking
Jimmy Wales: Make Your Brands Authentic
Customers don’t want to be pushed around; they don’t want you to control them.  

Wikimedia
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Baby Boomers want to give something back
The key is making that giving easy.

babyboomeradvisorclub
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Gen Y Threatens To Rewrite All The Retail RulesÂ
When digital natives begin to really make some money, the old ways of retailing will have [...]

Tags: authenticity, boomers, Gen Y, Giving, Jimmy Wales, multitasking, Production Costs, Shopping, social

Posted in Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Woman to Woman, Online

Authenticity appeals to readers, but are advertisers ready to play?
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Picture: dooce.com
Article excerpt:  Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock full of advertising, is a moneymaking machine — so much so that Ms. Armstrong and her husband [...]

Tags: authenticity, blogs, female bloggers, Women

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »