Joe’s angle on marketing news you can use.
Poor Google. It can’t monetize YouTube. Will this be its albatross?
Picture: digitalsurgery.net
Article excerpt: Wringing ad revenue from YouTube is proving to be a challenge for Google Inc. Although users of the popular video-sharing site view clips more than one billion times on most days, the site hasn’t been as popular with big corporate advertisers. World-wide [...]
Is the ad growth based on content or on opportunity?
Picture: SizeThis.com
Article excerpt: Will advertisers adapt to VOD? Primetime and scheduled TV are losing their impact as consumers create their own entertainment lineups. Digital video recorders (DVRs) and video-on-demand (VOD) allow viewers to watch content on their own schedule and avoid traditional TV advertising. At the [...]
My wife is going to love this one – now I’m going to be watching even more video!!
Picture: adage.com
Article excerpt: Viewing on Computers, Mobile Phones Will Drive Increase. Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to [...]
64% of 9-17 year-olds go online while watching TV. What implications does this have for our current and future advertising plans?
photo by: light under a bushel
Article excerpt: Creating media while consuming it. US consumers are media omnivores, right down to the youngest members of the herd. Grunwald Associates says that in 2007, 64% of the [...]
Key idea: “A marketer’s challenge and job is to enter [the] conversation. And when you do join in, you had better be prepared to add value.”
Article excerpt: IAB’s Randall Rothenberg on the Shift From Portals to Platforms — and Why This Is Good News for Marketers and Consumers The revolution is not being televised. That’s [...]
Slow because we are treating cell phones like every other media! Consumers don’t really want ads on their cell phones – they want relevant content.
Article excerpt: Advertisers are shying away from mobile phones until they get clearer data on whether promotions on the small screen pay off . Even as ads on cell phones become [...]
