Mele’s Musings » AARF

Feedback, even if it hurts

May 12th, 2008

Brave companies are allowing customers to truly sound off.  Is this positive for a brand or potentially damaging?

picture: bankofamerica.com
Article excerpt:   More big companies inviting customers to sound off online. A Bank of America customer recently posted a scathing online review of the giant financial institution, giving it one star out of five. “I would never [...]