Comments for Mele's Musings

Comment on Coca-Cola Hunts for Social-Net Formula by devontae robinson

devontae robinson — Wed, 05 Nov 2008 19:47:47 +0000

i like the way coca cola is made

Comment on Studies: Cause Marketing Increases Sales by Stephen Joos

Stephen Joos — Wed, 08 Oct 2008 18:58:32 +0000

Susan G Komen just launched a ground breaking new campaign allowing anyone to send a Text, and Help Cure Beast Cancer?

mGive(text) ‘KOMEN’ to 90999 to donate $5

Help spread the word.

Comment on 4 Captivating Companies and What They Share by my captivating capiz blog

my captivating capiz blog — Sat, 04 Oct 2008 14:50:05 +0000

Nice thought, but I just use Google to get my brand in the limelight. Google never fails to amaze me with tricks that you can actually play with when you know how the internet works for branding and marketing that brand of yours.

Comment on The Online Social ‘Shop Till You Drop’ Party by Cindy Moore

Cindy Moore — Wed, 13 Aug 2008 03:35:14 +0000

Good info
Thank-you

Comment on About by Joe Mele

Joe Mele — Tue, 12 Aug 2008 22:33:09 +0000

Hi Sara - thanks for pointing that out. We have corrected it on my blog, and hopefully AdAge has done the same. Best! Joe

Comment on About by Sara

Sara — Tue, 05 Aug 2008 17:25:05 +0000

Hi Joe: I just saw your blog post about the MS&L Marketing Managment Survey, which references Abbey Klaassen’s AdAge piece last week. I just wanted to pioint out that the spelling of MS&L’s CEO Mark Hass is incorrect - the article states it is “Haas” but the correct spelling is “Hass.” Can you please fix this?

Thanks,
Sara

Comment on The next step in open innovation by Joe

Joe — Wed, 09 Jul 2008 21:36:20 +0000

Thanks for the feedback, Ash. And I am trying that tongue twister on for size!! I totally agree that there is a HUGE difference between saying “send your ideas to a large inbox somewhere if you like, and we may or may not use them” and really inviting people into a deep conversation. It is not an easy thing to do, but it just seems like such a powerful and valuable addition to any business. The problem is going to be getting past the “bean counters” and just realizing that this is a good thing to do.

Comment on The next step in open innovation by Ash Seha

Ash Seha — Wed, 02 Jul 2008 19:46:59 +0000

Hi Joe, good point about the formalization and operationalization of open innovation (wow, say THAT ten times fast!). As someone who works for an open innovation intermediary I may be somewhat biased, but there’s a world of difference between hanging an online suggestion box on your website (as Starbucks and many others have done), and creating a process for attracting, vetting, and integrating the thinking of clients (and suppliers) into your innovation processes.

Comment on OMG! UM Finds Web 2.0 Breeding Consumers 2.0, Social Media Attains Critical Mass by erika

erika — Wed, 25 Jun 2008 21:33:30 +0000

One thing we cannot overlook from a marketing perspective is the increase of social media usage by women, especially women over 30. Will that change any of the look/feel of the sites? Applications, widgets? Will be interesting to watch the evolution…

Comment on Customer service looks different from the trenches than from the C-suite by Marc

Marc — Tue, 03 Jun 2008 14:28:35 +0000

In a recession companies that pay attention to customer service, their online reputation management and their consumer issues will do better.