Joe’s angle on marketing news you can use.
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Selection, convenience, innovation, information, and price.
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Article excerpt:  Everyone has a favorite online retailer and, judging from STORES’ Favorite 50 list for 2008, a lot of people have the same favorite . . . Amazon.com. The Seattle-based king of the Internet jungle is the world’s largest online retailer, with sales of $14.8 billion last year and [...]
Authenticity/BoomerGiving/GenYShopping/ProductionCosts/Multitasking
Jimmy Wales: Make Your Brands Authentic
Customers don’t want to be pushed around; they don’t want you to control them. Â
Wikimedia
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Baby Boomers want to give something back
The key is making that giving easy.
babyboomeradvisorclub
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Gen Y Threatens To Rewrite All The Retail RulesÂ
When digital natives begin to really make some money, the old ways of retailing will have [...]
Issues of Interest
College Students’ Social Networking
emarketer
Female Gaming on the Rise
emarketer
Study: Media, Technology Win Out Over Friends, Family
Adotas
Extending the Social Network
emarketer
Digital Marketing News
Video Ad Spend: Building to Steep Growth
emarketer
Mobile Ads Might Work with Teens
emarketer
The TV Ad Exodus, Part 2: Melding With the Web
ecommerce times
JupiterResearch: MySpace, Facebook need different approaches
biz report
Digital Commerce News
No Such Thing as Free [...]
When digital natives begin to really make some money, the old ways of retailing will have to change.
real traffic mag
Article excerpt: Gen Y, a loose term for younger shoppers ranging in age from about 14 through 28, is a demographic that most retailers are unprepared for. That’s partially because this is the first [...]
This is what AdWeek thinks is cool. Do you think AdWeek is cool?
Picture: planetfun.files.wordpress.com
Article excerpt:Â Â The indomitable Google rises to the top of this year’s Digital Hot List, while players like Facebook, Apple’s iPhone and Hulu also sizzle. As we all know, it ain’t just about Web sites anymore. These rankings, when we started them [...]
Rather than media planning, Zappos focuses on “people planning.â€
Picture: photobucket.com
Article excerpt:Â Â Is This ‘Overlooked Resource’ as Important as Paid Ads? Every year Zappos.com, one of the fastest-growing e-commerce sites, publishes a “culture book.” Three hundred pages in length, the book includes written — and often gushy — testimonials from employees about what it means to [...]
The ability to deeply target online is key to the shift in Kellogg’s spend.
Picture: AdAge.com
Article excerpt:Â After Success With Special K, Marketer to Shift More Spending Online. The digital divide is narrowing for Kellogg Co., which today said its return on online investment for the Special K brand has surpassed that of broadcast TV over [...]
Sometimes being the biggest really is the best competitive advantage.
Picture: Bloomberg.com
Article excerpt:Â Â Acing the competition with free shipping, low prices, broad selection and new technology, Amazon is growing faster than e-commerce as a whole. How can other online retailers stay in the game? Amazon.com Inc., already the dominant online retailer with more than double the [...]
The internet will truly be everywhere.
Picture: archrecord.construction.com
Article excerpt:  Across the consumer electronics industry, leading players are revamping their audio and video equipment for a future centered around the Internet, a world in which televisions, stereos and computers — even dishwashers and refrigerators — can communicate with each other over a wireless home network. Expanded lines [...]
Issues of Interest
The latest from the SlateOlympics Twitter feed.
slate.com
Digital Marketing News
Monetizing MySpace Traffic
emarketer.com
It’s Not the Ad; It’s Getting the Bill
nytimes.com
Ad Nets Accounted For 30 Percent Of Publishers’ ‘07 Sales; Premium Price Erosion?
paidcontent.org
Google’s Yahoo! Deal Rankles
adweek.com
Bernstein: Online Ad Revenue To GrowÂ
mediapost.com
Online Video Ad Spending Growth
emarketer.com
Digital News and Trends
The Big Picture on Small-Screen Advertising
emarketer.com
Free Wi-Fi: Should Retailers [...]
