Joe’s angle on marketing news you can use.
Do we really want to be served information based on our latest activities?
Image: kenfrost.0catch.com
Article excerpt: “Submission Master Dummy.” That’s the latest come-on the social networking site’s contextual ad server is delivering to “Sluggo” these days. Sluggo might sound like the local high school wrestling coach, but in the real world she’s just Mary, and tonight [...]
I guess this post proves I am totally out of it.
Image: itmanagement.earthweb.com
Article excerpt: Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown [...]
What will happen when people watch more video online than off?
Image: Jonathan_carpentier.tripod.com
Article excerpt: YouTube’s audience jumped in September to nearly 82 million unique viewers watching more than 5.3 billion streams, according to the latest figures from Nielsen Online. That’s a huge boost from August, when the site’s 77 million unique visitors checked out more than [...]
SocialFlops/MenOnWeb/ConvergenceTracking/Crowdsourcing/OnlineVideo
Analyst: Half of ’social media campaigns’ will flop
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.
marketingtwo
Study: Young Men Give Nod To Net Over Tube
What does it mean for the future of TV when men choose surfing the web over sex?
blog.joelx
Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, [...]
Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
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Study: Online Viewers More Engaged
tvweek
Â
imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
Â
Consumers Await on Social Networks
emarketer
Â
Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
Â
Marketing Spending Priorities Shift
emarketer
Â
Big Spenders Put Local Online in the Mix
emarketer
Â
Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
Â
Online Customer Service: [...]
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.
Â
marketingtwo.com
Article excerpt: Â Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. [...]
What does it mean for the future of TV when men choose surfing the web over sex?
blog.joelx
Article excerpt: Â Nearly 70% of men ages 18 to 34 would rather rather give up TV than the Internet, according to new research commissioned by Web content provider Break Media. And 26% would rather surf the Web than have [...]
Why are some media researchers throwing cold water on this important new tracking tool?
Â
flickr
Article excerpt: Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is the first to measure the simultaneous use of television and online content within the [...]
OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.
restaurant coaching solutions
Â
The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.
flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]
Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com
Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]
