Mele’s Musings

Week of 9.02.08 / Top 5

TVAdTargeting/DigitalOutdoor/CorpBlog/SocialAds/DigitalAppliances
TV’s Future Looks Like Web’s Present
Will web-like targeting save TV advertising?

Picture: AdAge.com
Mall Advertising Goes Digital
Are we ready for Minority Report-like advertising?

Picture: thealarmclock.com
Marketing Moves to the Blogosphere
Perhaps the action of starting a blog in and of itself is a path to moving a company toward more open communication.

Picture: rodjohns.com
New Facebook Ads Help Connect Users with Advertisers
Is [...]

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Other good articles this past week / 9.2.08

Issues of Interest
Marketing to Millennials
BusinessWeek.com
Preferring the Web Over Watching TV
NyTimes.com
More Marketers Want to Get to Know You
AdAge.com
Getting Shoppers From Search to Store
AdAge.com
U.S. on Track to Top Mobile Web Market, Study Says
adweek.com
TV and Online Video: Friends or Foes?
eMarketer.com
Digital Marketing News
Online Ad Networks Grow Reach, Appeal
eMarketer.com
The Hispanic Media Puzzle
eMarketer.com
The Trouble With Twitter
ecommercetimes.com
Will IE8 disrupt online advertising?
BizReport.com
Digital Commerce [...]

Posted in Digital Commerce News, Digital Marketing News, General, Issues of Interest | No Comments »

TV’s Future Looks Like Web’s Present

Will web-like targeting save TV advertising?

Picture: AdAge.com

Article excerpt:  Forrester says targeted ads and a portal-like menu of options are coming to your set. TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web, according to a new report by Forrester Research. [...]

Tags: targeted ads, TV advertising

Posted in Digital Marketing News, Issues of Interest | No Comments »

Marketing Moves to the Blogosphere

Perhaps the action of starting a blog in and of itself is a path to moving a company toward more open communication.

Picture: rodjohns.typepad.com

Article excerpt:   Jason Calacanis, who got into blogging early and big, has quit. He co-founded a network of blogs called Weblogs in 2003, before the medium cracked the mainstream, and then sold it [...]

Tags: blog, corporate blogs, Technorati

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

New Facebook Ads Help Connect Users with Advertisers

Is the answer interaction or data?

Picture: images.ientrymall.com
Article excerpt:  In its mission to make the world more connected, Facebook is helping its users connect more with its advertisers. The social networking site has begun testing a handful of new ad formats allowing users to interact with their Facebook friends within the ads themselves. The offerings are [...]

Tags: engagement ads, Facebook, interactive, MySpace

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Week of 8.18.08 / Top 5

GoogleMedia/Conversation/Wireless/WomanToWoman/YouthPurchase
Is Google a Media Company?
The title is right, but the analysis is partially a miss.  Google is a media company even without creating its own content sites.

Picture: digitaldaily.com
Marketers Love Conversation, Unless the Consumer Starts It
Ain’t it the truth?  Everyone claims to want dialogue, but it is rare that resources are actually put against it.

Picture: bootlegrobot.com
College [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Other good articles this past week / 8.18.08

Issues of Interest
The latest from the SlateOlympics Twitter feed.
slate.com
Digital Marketing News
Monetizing MySpace Traffic
emarketer.com
It’s Not the Ad; It’s Getting the Bill
nytimes.com
Ad Nets Accounted For 30 Percent Of Publishers’ ‘07 Sales; Premium Price Erosion?
paidcontent.org
Google’s Yahoo! Deal Rankles
adweek.com
Bernstein: Online Ad Revenue To Grow�
mediapost.com
Online Video Ad Spending Growth
emarketer.com
Digital News and Trends
The Big Picture on Small-Screen Advertising
emarketer.com
Free Wi-Fi: Should Retailers [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Is Google a Media Company?

The title is right, but the analysis is partially a miss.  Google is a media company even without creating its own content sites.

Picture: DigitalDaily
Article excerpt:  Type “buttermilk pancakes” into Google, and among the top three or four search results you will find a link to a detailed recipe complete with a photo of a scrumptious [...]

Tags: Google, media

Posted in Digital Marketing News, Issues of Interest | No Comments »

Marketers Love Conversation, Unless the Consumer Starts It

Ain’t it the truth?  Everyone claims to want dialogue, but it is rare that resources are actually put against it.

Picture: Bootlegrobot.com
Article excerpt:   Listening Gets You More Than Complaints — You Get Positive Brand Association and Word of Mouth. If the consumer voice is so important these days, why are brand feedback, or “contact us,” forms [...]

Tags: consumer dialogue, consumer voice, consumers, word of mouth

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

College Students Work Without a Wire

The future is here, and it favors mobility over all else.

Picture: img.coxnewsweb.com
Article excerpt:   Epitomizing the mobile lifestyle. Today’s collegians are becoming road warriors, ditching their desktop PCs for laptops and mobile phones.  Seven out of 10 US college students surveyed in August 2008 owned a laptop, while student desktop PC ownership dropped from more than [...]

Tags: college students, instant gratification, laptops, mobile lifestyle, TV online, YouTube

Posted in Digital Commerce News, Digital Trends, General, Issues of Interest | No Comments »