Mele’s Musings

Other good articles this past week / 9.2.08

Issues of Interest
Marketing to Millennials
BusinessWeek.com
Preferring the Web Over Watching TV
NyTimes.com
More Marketers Want to Get to Know You
AdAge.com
Getting Shoppers From Search to Store
AdAge.com
U.S. on Track to Top Mobile Web Market, Study Says
adweek.com
TV and Online Video: Friends or Foes?
eMarketer.com
Digital Marketing News
Online Ad Networks Grow Reach, Appeal
eMarketer.com
The Hispanic Media Puzzle
eMarketer.com
The Trouble With Twitter
ecommercetimes.com
Will IE8 disrupt online advertising?
BizReport.com
Digital Commerce [...]

Posted in Digital Commerce News, Digital Marketing News, General, Issues of Interest | No Comments »

Mall Advertising Goes Digital

Are we ready for Minority Report-like advertising?

Picture: therealalarmclock.com
Article excerpt:   Companies such as Adspace Mall Network and OnSpot Digital Network are leading the trend toward digital conversion of their out-of-home mall inventory. There’s a lot of discussion in media circles about the impact of digital technology, and one sector enjoying a transformation is the once sleepy [...]

Tags: digital advertising

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New Facebook Ads Help Connect Users with Advertisers

Is the answer interaction or data?

Picture: images.ientrymall.com
Article excerpt:  In its mission to make the world more connected, Facebook is helping its users connect more with its advertisers. The social networking site has begun testing a handful of new ad formats allowing users to interact with their Facebook friends within the ads themselves. The offerings are [...]

Tags: engagement ads, Facebook, interactive, MySpace

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

A Home Network Where Your TV Talks to Your Fridge

The internet will truly be everywhere.

Picture: archrecord.construction.com

Article excerpt:   Across the consumer electronics industry, leading players are revamping their audio and video equipment for a future centered around the Internet, a world in which televisions, stereos and computers — even dishwashers and refrigerators — can communicate with each other over a wireless home network. Expanded lines [...]

Tags: home network, internet

Posted in Digital Trends, General, Retail and Product News | No Comments »

Week of 8.18.08 / Top 5

GoogleMedia/Conversation/Wireless/WomanToWoman/YouthPurchase
Is Google a Media Company?
The title is right, but the analysis is partially a miss.  Google is a media company even without creating its own content sites.

Picture: digitaldaily.com
Marketers Love Conversation, Unless the Consumer Starts It
Ain’t it the truth?  Everyone claims to want dialogue, but it is rare that resources are actually put against it.

Picture: bootlegrobot.com
College [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Other good articles this past week / 8.18.08

Issues of Interest
The latest from the SlateOlympics Twitter feed.
slate.com
Digital Marketing News
Monetizing MySpace Traffic
emarketer.com
It’s Not the Ad; It’s Getting the Bill
nytimes.com
Ad Nets Accounted For 30 Percent Of Publishers’ ‘07 Sales; Premium Price Erosion?
paidcontent.org
Google’s Yahoo! Deal Rankles
adweek.com
Bernstein: Online Ad Revenue To Grow�
mediapost.com
Online Video Ad Spending Growth
emarketer.com
Digital News and Trends
The Big Picture on Small-Screen Advertising
emarketer.com
Free Wi-Fi: Should Retailers [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

College Students Work Without a Wire

The future is here, and it favors mobility over all else.

Picture: img.coxnewsweb.com
Article excerpt:   Epitomizing the mobile lifestyle. Today’s collegians are becoming road warriors, ditching their desktop PCs for laptops and mobile phones.  Seven out of 10 US college students surveyed in August 2008 owned a laptop, while student desktop PC ownership dropped from more than [...]

Tags: college students, instant gratification, laptops, mobile lifestyle, TV online, YouTube

Posted in Digital Commerce News, Digital Trends, General, Issues of Interest | No Comments »

Week of 8.11.08/Top 5

SmartPR/TweenShopping/AdChoice/SocialShopping/BehavioralPsychDesign
Circuit City defends its sense of humor
Wow. I was just blown away by the speed and quality of this response from Circuit. They turned a negative into a positive in a way I didn’t think was possible.

Picture: Crunchgear.com
Study: Tweens Search For Products Online, Get Parents To Buy Them In Store
Search is not always [...]

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Yahoo to Make Targeted Ads Optional

A company giving customers control over their data?  What’s next?  Anarchy?!?

Picture: blog.speculist.com

Article excerpt:   Internet giant Yahoo is set to announce today that it will allow users to shut off targeted advertising on its Web sites, a move that comes as a congressional committee continues to air concerns about consumer privacy. Last week, the House Committee [...]

Tags: consumer control, personalization, predictive algorithms, targeted ads, Yahoo

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Week of 8.04.08 / Top 5

DesignThinking/GenY/NewMedia/TextRules/OnlineInstore
P&G Changes Its Game
“Reframing is the key” – this article explores how design thinking reframes problems in a light that allows for innovation.

Picture: schneiderism.com
Gen Y Is Setting the Tech Agenda
Digital natives just think in digital.

Picture: blog.sitemost.com.au
Some execs believe social space is the real new media
Is banner advertising old media? Is user generated content the [...]

Posted in General | No Comments »