Mele’s Musings

Week of 10.27.08 / Top Stories

NoticeMyAd/BehavioralTargeting/BlogsOut?/YouTubeSpikes
Notice Me: Cutting Through the Marketing Clutter
Is the concept of “notice me” still relevant in the experience age?

Image: focuspower.com
Behavioral Targeting: A Tricky Issue for Marketers
Do we really want to be served information based on our latest activities?

Image: kenfrost.ocatch.com
Twitter, Flickr, Facebook Make Blogs Look So 2004
I guess this post proves I am totally out of it.

Image: [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Other good articles this past week / 10.27.08

Issues of Interest
How Do Mobile Users Spend Their Time?
emarketer.com
Online and Mobile Family Connections
emarketer.com
YouTube tosses 10-minute limit to show full TV episodes
usatoday.com
Getting Clever About Social Media
emarketer.com

Digital Marketing News
Non-branded Internet searches often lead to delayed purchases, study says
internetretailer.com
Online Ad Clicker Demographics
emarketer.com
Digital Commerce News
Ecommerce Meets Google’s YouTube Videos
auctionbytes.com
With Etsy’s Success Comes Growing Pains
auctionbytes.com
Digital News and Trends
US Internet User [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Notice Me: Cutting Through the Marketing Clutter

Is the concept of “notice me” still relevant in the experience age?

Image: focuspower.com
Article excerpt:  Even as customers are constantly bombarded with advertising messages, they are getting progressively better at tuning out the endless stream of come-ons. Companies then typically up the ante and try to out-shout their competitors to draw attention. All of which just [...]

Tags: clutter, experience age, Joe Crump, shouting

Posted in Digital Marketing News, Digital Trends, General | No Comments »

Twitter, Flickr, Facebook Make Blogs Look So 2004

I guess this post proves I am totally out of it.

Image: itmanagement.earthweb.com
Article excerpt: Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown [...]

Tags: blogging, Facebook, Flickr, microblogging, Twitter

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

YouTube, Other Sites See Spike in Viewers

What will happen when people watch more video online than off?

Image: Jonathan_carpentier.tripod.com
Article excerpt:  YouTube’s audience jumped in September to nearly 82 million unique viewers watching more than 5.3 billion streams, according to the latest figures from Nielsen Online. That’s a huge boost from August, when the site’s 77 million unique visitors checked out more than [...]

Tags: content quality, device agnosticism, online video, reality TV, YouTube

Posted in Digital Trends, General, Issues of Interest | No Comments »

Week of 10.13.08 / Top Stories

SocialFlops/MenOnWeb/ConvergenceTracking/Crowdsourcing/OnlineVideo
Analyst: Half of ’social media campaigns’ will flop
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.

marketingtwo
Study: Young Men Give Nod To Net Over Tube
What does it mean for the future of TV when men choose surfing the web over sex?

blog.joelx
Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, [...]

Tags: consumer reviews, convergence, crowdsourcing, Eisner, Men, multitasking, online video, simultaneous usage, Social Media, social network, tv and online

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Other good articles this past week

Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
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Study: Online Viewers More Engaged
tvweek
�
imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
�
Consumers Await on Social Networks
emarketer
�
Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
�
Marketing Spending Priorities Shift
emarketer
�
Big Spenders Put Local Online in the Mix
emarketer
�
Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
�
Online Customer Service: [...]

Tags: customer service, digital advertising, digital music, DRM, ecommerce, Facebook, Google, imeem, local, marketing mix, media spending, Mobile, mobile social, mobile social networking, MySpace, online advertising, online video, social network, social networking, sports, tv and online, Wal-Mart, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Study: Young Men Give Nod To Net Over Tube

What does it mean for the future of TV when men choose surfing the web over sex?

blog.joelx
Article excerpt:  Nearly 70% of men ages 18 to 34 would rather rather give up TV than the Internet, according to new research commissioned by Web content provider Break Media. And 26% would rather surf the Web than have [...]

Tags: interactive, Men, online video, pre-roll, tv and online, TV watching, video ads

Posted in Digital Trends, Issues of Interest | No Comments »

Michael Eisner: Web Video to Surpass TV

He may be right, but does Eisner really get the Web space?  I’m not so sure.

marketingfm
Article excerpt:   Michael Eisner, the former Walt Disney Co. CEO and current investor in Veoh, said content creators shouldn’t wait for advertisers to jump into Web video. At a small but packed Helen Mills Theatre in Manhattan, Mr. Eisner [...]

Tags: Eisner, Hulu, storytelling, TV online, TV watching, Veoh

Posted in Digital Trends | No Comments »

Week of 10.06.08/Top 5

OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.

restaurant coaching solutions
�
The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.

flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]

Tags: Amazon, cause marketing, Giving, most influential, offline sales, online retailers, online shopping, online video, retail, streaming, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »