Mele’s Musings

Digital Marketing News

Notice Me: Cutting Through the Marketing Clutter

October 27th, 2008

Is the concept of “notice me” still relevant in the experience age?

Image: focuspower.com
Article excerpt: Even as customers are constantly bombarded with advertising messages, they are getting progressively better at tuning out the endless stream of come-ons. Companies then typically up the ante and try to out-shout their competitors to draw attention. All of which just [...]

Tags: clutter, experience age, Joe Crump, shouting

Posted in Digital Marketing News, Digital Trends, General | No Comments »

Behavioral Targeting: A Tricky Issue for Marketers

October 27th, 2008

Do we really want to be served information based on our latest activities?

Image: kenfrost.0catch.com
Article excerpt: “Submission Master Dummy.” That’s the latest come-on the social networking site’s contextual ad server is delivering to “Sluggo” these days. Sluggo might sound like the local high school wrestling coach, but in the real world she’s just Mary, and tonight [...]

Tags: Beacon, behavioral targeting, consumer control, Facebook

Posted in Digital Marketing News, General, Issues of Interest | No Comments »

Twitter, Flickr, Facebook Make Blogs Look So 2004

October 27th, 2008

I guess this post proves I am totally out of it.

Image: itmanagement.earthweb.com
Article excerpt: Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown [...]

Tags: blogging, Facebook, Flickr, microblogging, Twitter

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Week of 10.13.08 / Top Stories

October 13th, 2008

SocialFlops/MenOnWeb/ConvergenceTracking/Crowdsourcing/OnlineVideo
Analyst: Half of ’social media campaigns’ will flop
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.

marketingtwo
Study: Young Men Give Nod To Net Over Tube
What does it mean for the future of TV when men choose surfing the web over sex?

blog.joelx
Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, [...]

Tags: consumer reviews, convergence, crowdsourcing, Eisner, Men, multitasking, online video, simultaneous usage, Social Media, social network, tv and online

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Analyst: Half of ’social media campaigns’ will flop

October 13th, 2008

Getting people to talk is not enough of a reason to move into social, says Gartner analyst.
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marketingtwo.com
Article excerpt: Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. [...]

Tags: marketing, social, Social advertising, Social Media, social network, social shopping

Posted in Digital Marketing News, Issues of Interest | No Comments »

Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, Internet Usage

October 13th, 2008

Why are some media researchers throwing cold water on this important new tracking tool?
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flickr
Article excerpt: Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is the first to measure the simultaneous use of television and online content within the [...]

Tags: convergence, measurement, multitasking, Nielsen, online research, simultaneous usage, tracking, tv and online

Posted in Digital Marketing News, Issues of Interest | No Comments »

Week of 10.06.08/Top 5

October 7th, 2008

OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.

restaurant coaching solutions
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The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.

flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]

Tags: Amazon, cause marketing, Giving, most influential, offline sales, online retailers, online shopping, online video, retail, streaming, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Digital Marketing News

Other good articles this past week / 10.27.08

Notice Me: Cutting Through the Marketing Clutter

Behavioral Targeting: A Tricky Issue for Marketers

Twitter, Flickr, Facebook Make Blogs Look So 2004

Week of 10.13.08 / Top Stories

Other good articles this past week

Analyst: Half of ’social media campaigns’ will flop

Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, Internet Usage

Week of 10.06.08/Top 5

Other good articles this past week

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