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Digital Commerce News

The Power of Crowdsourcing Consumer Reviews

October 13th, 2008

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What do Angie’s List, Yelp, and ConsumerSearch have in common that can be applied to your crowdsourcing efforts?

blogs.sun.com
Article excerpt:  Customers are increasingly turning to each other, rather than a few experts, to gather information before making a purchase or signing a contract. The concept of crowdsourcing has worked well — mostly — for the field [...]

Week of 10.06.08/Top 5

October 7th, 2008

OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.

restaurant coaching solutions
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The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.

flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]

Other good articles this past week

October 7th, 2008

Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com

Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]

Online Shopping—in the Store

October 7th, 2008

The advanced retailers are making online shopping transparent - because they have to.

restaurant coaching solutions
Article excerpt: Using e-commerce to expand physical store offerings “But the price listed on your Website was lower!” Statements like this may not be heard in retail stores for much longer. Some stores have maintained Web-exclusive pricing or acted [...]

The online retailers that shoppers like most

October 7th, 2008

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Selection, convenience, innovation, information, and price.
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facebook
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Article excerpt:  Everyone has a favorite online retailer and, judging from STORES’ Favorite 50 list for 2008, a lot of people have the same favorite . . . Amazon.com. The Seattle-based king of the Internet jungle is the world’s largest online retailer, with sales of $14.8 billion last year and [...]

Other good articles this past week / 9.29.08

September 29th, 2008

Issues of Interest
College Students’ Social Networking
emarketer
Female Gaming on the Rise
emarketer
Study: Media, Technology Win Out Over Friends, Family
Adotas
Extending the Social Network
emarketer

Digital Marketing News
Video Ad Spend: Building to Steep Growth
emarketer
Mobile Ads Might Work with Teens
emarketer
The TV Ad Exodus, Part 2: Melding With the Web
ecommerce times
JupiterResearch: MySpace, Facebook need different approaches
biz report

Digital Commerce News
No Such Thing as Free [...]

Gen Y Threatens To Rewrite All The Retail Rules

September 29th, 2008

When digital natives begin to really make some money, the old ways of retailing will have to change.

real traffic mag
Article excerpt: Gen Y, a loose term for younger shoppers ranging in age from about 14 through 28, is a demographic that most retailers are unprepared for. That’s partially because this is the first [...]

Mulpuru discusses the state of online retail today

September 25th, 2008

Multichannel retailers need to think big picture.  According to this article, most are not yet.

Picture: Google Images
Article excerpt:  In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into [...]

Affluent Spend the Most Time Online

September 25th, 2008

If you’re reading this, you just might be RICH!

Picture: adweek.com
Article excerpt:   Strong link between income and Web time. Among US affluent heads of household surveyed, those with annual household incomes of $250,000 and over spend the most time online, according to a study conducted from March through July 2008 by Ipsos Mendelsohn.  The researcher found [...]

Other good articles this past week / 9.15.08

September 18th, 2008

Issues of Interest
Online communities must have influencers
bizreport.com
Unusual Sponsors Sit Front Row at Fashion Week
adage.com
Study: Boomers, Not Gen Y, Biggest Green Shoppers
mediapost.com
Study: Baby Boomers Love Social Networks Too
brandweek.com
Digital Marketing News
Online Video Ad Outlook Still Optimistic
emarketer.com
Putting Coupons in Mobile Users’ Hands
emarketer.com
How Much Marketing Is Digital?
emarketer.com
Digital Commerce News
Despite higher fuel costs, retailers cut shipping rates
usatoday.com
Google Chrome Privacy Settings [...]