Mele’s Musings

Other good articles this past week / 9.2.08

Issues of Interest
Marketing to Millennials
BusinessWeek.com
Preferring the Web Over Watching TV
NyTimes.com
More Marketers Want to Get to Know You
AdAge.com
Getting Shoppers From Search to Store
AdAge.com
U.S. on Track to Top Mobile Web Market, Study Says
adweek.com
TV and Online Video: Friends or Foes?
eMarketer.com
Digital Marketing News
Online Ad Networks Grow Reach, Appeal
eMarketer.com
The Hispanic Media Puzzle
eMarketer.com
The Trouble With Twitter
ecommercetimes.com
Will IE8 disrupt online advertising?
BizReport.com
Digital Commerce [...]

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Week of 8.18.08 / Top 5

GoogleMedia/Conversation/Wireless/WomanToWoman/YouthPurchase
Is Google a Media Company?
The title is right, but the analysis is partially a miss.  Google is a media company even without creating its own content sites.

Picture: digitaldaily.com
Marketers Love Conversation, Unless the Consumer Starts It
Ain’t it the truth?  Everyone claims to want dialogue, but it is rare that resources are actually put against it.

Picture: bootlegrobot.com
College [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Other good articles this past week / 8.18.08

Issues of Interest
The latest from the SlateOlympics Twitter feed.
slate.com
Digital Marketing News
Monetizing MySpace Traffic
emarketer.com
It’s Not the Ad; It’s Getting the Bill
nytimes.com
Ad Nets Accounted For 30 Percent Of Publishers’ ‘07 Sales; Premium Price Erosion?
paidcontent.org
Google’s Yahoo! Deal Rankles
adweek.com
Bernstein: Online Ad Revenue To GrowÂ
mediapost.com
Online Video Ad Spending Growth
emarketer.com
Digital News and Trends
The Big Picture on Small-Screen Advertising
emarketer.com
Free Wi-Fi: Should Retailers [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

College Students Work Without a Wire

The future is here, and it favors mobility over all else.

Picture: img.coxnewsweb.com
Article excerpt:   Epitomizing the mobile lifestyle. Today’s collegians are becoming road warriors, ditching their desktop PCs for laptops and mobile phones.  Seven out of 10 US college students surveyed in August 2008 owned a laptop, while student desktop PC ownership dropped from more than [...]

Tags: college students, instant gratification, laptops, mobile lifestyle, TV online, YouTube

Posted in Digital Commerce News, Digital Trends, General, Issues of Interest | No Comments »

Young Consumers Research Purchases Online

They’re young, and they shop, but are they fair game to target?
Â
Picture: images.inmagine.com
Article excerpt:   Kids go shopping on the Web. Young US consumers surveyed spent more time on the Internet than with any other type of media in May 2008, according to a study conducted by DoubleClick Performics and ROI Research.  The companies surveyed 10-to-14-year-olds [...]

Tags: fair, young consumers, youth

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Study: Tweens Search For Products Online, Get Parents To Buy Them In Store

Search is not always about the immediate sale.  Don’t believe me?  Read this article!

Picture: Photobucket.com

Article excerpt:   It’s prime time for the back-to-school advertising onslaught, as retailers shilling laptops, apparel and school supplies hone in on parents and their school-age children. And according to new data from Performics, including search marketing in the media mix is [...]

Tags: kids, search, tweens

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The Online Social ‘Shop Till You Drop’ Party

Is shopping really social?  I don’t think so – sometimes I think it’s private.  It’s just that I like to know the opinions of others before I buy.

Picture: Flickr

Article excerpt:  The latest places for fashion trendsetters to be seen are the online social shopping malls — that is, any of a number of social networking [...]

Tags: social shopping

Posted in Digital Commerce News, Digital Trends, Issues of Interest | 1 Comment »

Behavioral psychology unlocks clues to website conversion rates

In light of some of my earlier comments this week, this article is interesting.  Although focused on a par  ticular vendor, the concept of using behavioral psychology makes sense.

Picture: Flickr

Article excerpt:   As retail websites begin to mature, the quest for shoppers, not just visitors, becomes ever more crucial. Some e-tailers try to improve the odds [...]

Tags: behavioral psychology, E-commerce, e-tail, website design

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Other good articles this past week / 8.4.08

Issues of Interest
Retail Shoppers Hit the Web First
emarketer.com
Web Content Producers Turn Focus to Dramatic Fare
mediaweek.com
Sports Video on the Web
emarketer.com
Streamed TV Shows Attracting Their Own Audience
http://adage.com
Are Short Videos Best for the Web?
emarketer.com
Digital Marketing News
Behavioral Targeting and Privacy
emarketer.com
Study shows few leading e-retailers with a presence on Facebook
internetretailer.com
Digital Commerce News
Report: E-Commerce Investments Increasing
multichannelmerchant.com
Digital News and Trends
Former Employees of [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Gen Y Is Setting the Tech Agenda

Digital natives just think in digital.

Picture: blog.sitemost.com.au

Article excerpt:   With tech “embedded into everything Gen Yers do,” the twenty-somethings are leading the way. But companies are having a hard time keeping up . Companies are having trouble keeping up with Generation Y consumers who are now setting the technology agenda.  Generation Y consists of 18- to [...]

Tags: digital natives, Gen X, Gen Y

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