Mele’s Musings

Week of 12.01.08/Top Stories

SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds

Trying something new this week - putting articles together in themes and offering my thoughts on the implications.

How do we listen to customers via social without being overly influenced by the voice of the few?

People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much credence to the few who do blog, tweet, etc?

bloggers blog

Online shoppers still looking for a bargain

The good news? Although slowing, ecommerce continues to grow even in a down economy. The bad news? It’s really hard to get shoppers to look past online as being a cheap place to shop.

bp2 blogger

Social’s influence on shopping is real, and savvy retailers are enabling it

More and more retailers are taking advantage of the power of social not just to listen to what customers are saying, but to provide improved customer service, communicate with them on a different level, and understand better how they buy.

innovation factory

How Google is changing the face of TV and Video Advertising

Google (with YouTube) is making a serious run at the Television. Is there no media that is safe from the intrusion and disintermediation that Google creates?

brightcove

That complicated young consumer

Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?

flickr