Mele’s Musings

How Google is changing the face of TV and Video Advertising

Google (with YouTube) is making a serious run at the Television. Is there no media that is safe from the intrusion and disintermediation that Google creates?

brightcove

Article links:

Rival forecast to catch YouTube
What Is Google Doing in TV?
Where Do Online Viewers Go for Video?

Musing: Google is selling TV ads. Google is already the biggest seller of search, and owns the most popular online video site on the web with over 44% of the audience (including Google Video). The big question is if Google can start to make money from these ventures in a significant way. They need to diversify their revenue streams from just search - they may not always be number one - and finding other ways to generate revenue are obviously important. Currently, TV media buyers don’t understand Google, and media agencies are loathe to move TV advertising dollars to the online firms that understand targeting, real-time optimization, data analysis, etc. The worlds are converging, however, and it will only be a matter of time before the media blur more completely. So, maybe Google is just biding their time until the rest of the world figures it out. They certainly are big enough to be patient.