Mele’s Musings

Week of 9.29.08 / Top 5

Authenticity/BoomerGiving/GenYShopping/ProductionCosts/Multitasking
Jimmy Wales: Make Your Brands Authentic
Customers don’t want to be pushed around; they don’t want you to control them.  

Wikimedia
Â
Baby Boomers want to give something back
The key is making that giving easy.

babyboomeradvisorclub
Â
Gen Y Threatens To Rewrite All The Retail RulesÂ
When digital natives begin to really make some money, the old ways of retailing will have [...]

Tags: authenticity, boomers, Gen Y, Giving, Jimmy Wales, multitasking, Production Costs, Shopping, social

Posted in Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Other good articles this past week / 9.29.08

Issues of Interest
College Students’ Social Networking
emarketer
Female Gaming on the Rise
emarketer
Study: Media, Technology Win Out Over Friends, Family
Adotas
Extending the Social Network
emarketer

Digital Marketing News
Video Ad Spend: Building to Steep Growth
emarketer
Mobile Ads Might Work with Teens
emarketer
The TV Ad Exodus, Part 2: Melding With the Web
ecommerce times
JupiterResearch: MySpace, Facebook need different approaches
biz report

Digital Commerce News
No Such Thing as Free [...]

Tags: college students, ecommerce, Facebook, gaming, mobile advertising, movies, Music, MySpace, online shopping, second life, social network, teens, TV advertising, video ads, Women

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Jimmy Wales: Make Your Brands Authentic

Customers don’t want to be pushed around; they don’t want you to control them.

wikimedia
Article excerpt: In the age of participatory media, Wikipedia’s co-founder touts transparency and engagement. Wikipedia co-founder Jimmy Wales is a big believer in authenticity, so much so that he mentioned it over a dozen times during an on-stage interview as part [...]

Tags: customers, Jimmy Wales, social networking, wikipedia

Posted in Issues of Interest | No Comments »

Baby Boomers want to give something back

The key is making that giving easy.

babyboomeradvisorclub
Article excerpt: Focalyst: It appears that the “Me Generation” isn’t as self-centered as first thought. Focalyst’s latest report on Baby Boomers shows many have an altogether altruistic attitude. Focalyst’s report, “Sharing Their Good Fortune: Boomers and Giving Back”, shows that of the almost 80 million Baby Boomers in [...]

Tags: boomers, Giving, me generation

Posted in General | No Comments »

Gen Y Threatens To Rewrite All The Retail Rules

When digital natives begin to really make some money, the old ways of retailing will have to change.

real traffic mag
Article excerpt: Gen Y, a loose term for younger shoppers ranging in age from about 14 through 28, is a demographic that most retailers are unprepared for. That’s partially because this is the first [...]

Tags: digital natives, Gen Y, multitasking, retail, social shopping

Posted in Digital Commerce News, Retail and Product News | No Comments »

Putting a Price on Digital Production

If anyone thinks that making great experiences in digital is cheap, easy, or fast is living in 1999.

creative planet advertising
Article excerpt: Costs Are Rising, but Without a Method of Standardization, How Does the Industry Determine Pay? This was excerpted from the September issue of Creativity. Ever since the first friend-of-a-friend proposed that [...]

Tags: digital advertising, Production Costs, website design

Posted in General | No Comments »

The Upside to Media Multitasking

Is more better? How do we leverage the connection between TV and the internet.

icanhascheezburger
Article excerpt: Racking up more total viewing time. Americans consider themselves expert multitaskers, listening to the radio while driving, surfing the Internet while watching TV, and talking on the phone while doing everything else. Yet while advertisers worry [...]

Tags: multitasking, simultaneous usage, TV advertising, TV watching

Posted in General | No Comments »

Week of 9.22.08 / Top 5

SAGABrands/GenY/MobilePrivacy/StateOfEtail/AffluentOnline
4 Captivating Companies and What They Share
Are these the companies that you care about most?  How do you get your brand on the list?

Picture: bigmarketing.files.wordpress.com
Social, mobile lead engagement for generation Y: Shop.org keynote
Is the corporate landing page dead for the new generation?  How do we effectively reach the younger audience who is connected, but not [...]

Posted in General | No Comments »

Other good articles this past week / 9.22.08

Issues of Interest
The End of Consumer Surveys?
adage.com
Capturing the Moment (and More) via Cellphone Video
nytimes.com
Assume that Teens Play Video Games
emarketer.com
Digital Marketing News
Why NBC Is OK Having Google Sell Cable TV Ads
adage.com
Do Ads Fit with Mobile User-Generated Content?
emarketer.com
Video Advertising CPMs
emarketer.com
Research points to value of online display ads
The Wall Street Journal
Digital Commerce News
Emerging Retail Technologies – Personalization, Social [...]

Posted in General | No Comments »

4 Captivating Companies and What They Share

Are these the companies that you care about most?  How do you get your brand on the list?

Picture: bigmarketing.files.wordpress.com
Article excerpt:  Ask yourself this question: Aside from the company where you or members of your family work, how many companies do you actually care about? We think that for a lot of us, there are only [...]

Tags: Amazon, Apple, Google, Starbucks

Posted in General | 1 Comment »