Mele’s Musings

Week of 8.18.08 / Top 5

GoogleMedia/Conversation/Wireless/WomanToWoman/YouthPurchase

Is Google a Media Company?

The title is right, but the analysis is partially a miss.  Google is a media company even without creating its own content sites.

Picture: digitaldaily.com

Marketers Love Conversation, Unless the Consumer Starts It

Ain’t it the truth?  Everyone claims to want dialogue, but it is rare that resources are actually put against it.

Picture: bootlegrobot.com

College Students Work Without a Wire

The future is here, and it favors mobility over all else.

Picture: Img.com

Woman to Woman, Online

Authenticity appeals to readers, but are advertisers ready to play?

Picture: Dooce.com

Young Consumers Research Purchases Online

They’re young, and they shop, but are they fair game to target?

Picture: images.inmagine.com