Mele’s Musings

Week of 8.11.08/Top 5

SmartPR/TweenShopping/AdChoice/SocialShopping/BehavioralPsychDesign

Circuit City defends its sense of humor

Wow. I was just blown away by the speed and quality of this response from Circuit. They turned a negative into a positive in a way I didn’t think was possible.

Picture: Crunchgear.com

Study: Tweens Search For Products Online, Get Parents To Buy Them In Store

Search is not always about the immediate sale. Don’t believe me? Read this article!

Picture: Photobucket.com

Yahoo to Make Targeted Ads Optional

A company giving customers control over their data? What’s next? Anarchy?!?

Picture: blog.speculist.com

The Online Social ‘Shop Till You Drop’ Party

Is shopping really social? I don’t think so – sometimes I think it’s private. It’s just that I like to know the opinions of others before I buy.

Picture: Flickr

Behavioral psychology unlocks clues to website conversion rates

In light of some of my earlier comments this week, this article is interesting. Although focused on a particular vendor, the concept of using behavioral psychology makes sense.

Picture: Flickr