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P&G Changes Its Game

“Reframing is the key” – this article explores how design thinking reframes problems in a light that allows for innovation.

Picture: schneiderism.com

Gen Y Is Setting the Tech Agenda

Digital natives just think in digital.

Picture: blog.sitemost.com.au

Some execs believe social space is the real new media

Is banner advertising old media? Is user generated content the real future?

PIcture: peswiki.com

Text Messages Rule Mobile Ads

When will mobile marketing become the next big thing?

Picture: dialaphone.co.uk

Until retailers learn this lesson, they will never be truly successful in the multichannel world: “customers increasingly shop the retailers they like online and off and expect each retailer to recognize them across channels.”

Picture: lodicashregister.com