Mele’s Musings

Week of 8.18.08 / Top 5

GoogleMedia/Conversation/Wireless/WomanToWoman/YouthPurchase
Is Google a Media Company?
The title is right, but the analysis is partially a miss.  Google is a media company even without creating its own content sites.

Picture: digitaldaily.com
Marketers Love Conversation, Unless the Consumer Starts It
Ain’t it the truth?  Everyone claims to want dialogue, but it is rare that resources are actually put against it.

Picture: bootlegrobot.com
College [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Other good articles this past week / 8.18.08

Issues of Interest
The latest from the SlateOlympics Twitter feed.
slate.com
Digital Marketing News
Monetizing MySpace Traffic
emarketer.com
It’s Not the Ad; It’s Getting the Bill
nytimes.com
Ad Nets Accounted For 30 Percent Of Publishers’ ‘07 Sales; Premium Price Erosion?
paidcontent.org
Google’s Yahoo! Deal Rankles
adweek.com
Bernstein: Online Ad Revenue To Grow�
mediapost.com
Online Video Ad Spending Growth
emarketer.com
Digital News and Trends
The Big Picture on Small-Screen Advertising
emarketer.com
Free Wi-Fi: Should Retailers [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Is Google a Media Company?

The title is right, but the analysis is partially a miss.  Google is a media company even without creating its own content sites.

Picture: DigitalDaily
Article excerpt:  Type “buttermilk pancakes” into Google, and among the top three or four search results you will find a link to a detailed recipe complete with a photo of a scrumptious [...]

Tags: Google, media

Posted in Digital Marketing News, Issues of Interest | No Comments »

Marketers Love Conversation, Unless the Consumer Starts It

Ain’t it the truth?  Everyone claims to want dialogue, but it is rare that resources are actually put against it.

Picture: Bootlegrobot.com
Article excerpt:   Listening Gets You More Than Complaints — You Get Positive Brand Association and Word of Mouth. If the consumer voice is so important these days, why are brand feedback, or “contact us,” forms [...]

Tags: consumer dialogue, consumer voice, consumers, word of mouth

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

College Students Work Without a Wire

The future is here, and it favors mobility over all else.

Picture: img.coxnewsweb.com
Article excerpt:   Epitomizing the mobile lifestyle. Today’s collegians are becoming road warriors, ditching their desktop PCs for laptops and mobile phones.  Seven out of 10 US college students surveyed in August 2008 owned a laptop, while student desktop PC ownership dropped from more than [...]

Tags: college students, instant gratification, laptops, mobile lifestyle, TV online, YouTube

Posted in Digital Commerce News, Digital Trends, General, Issues of Interest | No Comments »

Woman to Woman, Online

Authenticity appeals to readers, but are advertisers ready to play?
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Picture: dooce.com
Article excerpt:  Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock full of advertising, is a moneymaking machine — so much so that Ms. Armstrong and her husband [...]

Tags: authenticity, blogs, female bloggers, Women

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Young Consumers Research Purchases Online

They’re young, and they shop, but are they fair game to target?
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Picture: images.inmagine.com
Article excerpt:   Kids go shopping on the Web. Young US consumers surveyed spent more time on the Internet than with any other type of media in May 2008, according to a study conducted by DoubleClick Performics and ROI Research.  The companies surveyed 10-to-14-year-olds [...]

Tags: fair, young consumers, youth

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Week of 8.11.08/Top 5

SmartPR/TweenShopping/AdChoice/SocialShopping/BehavioralPsychDesign
Circuit City defends its sense of humor
Wow. I was just blown away by the speed and quality of this response from Circuit. They turned a negative into a positive in a way I didn’t think was possible.

Picture: Crunchgear.com
Study: Tweens Search For Products Online, Get Parents To Buy Them In Store
Search is not always [...]

Posted in General | No Comments »

Circuit City defends its sense of humor

Wow.  I was just blown away by the speed and quality of this response from Circuit.  They turned a negative into a positive in a way I didn’t think was possible.

Picture: crunchgear.com

Article excerpt:  Ignoring Alfred E. Neuman’s mantra of “What, me worry?,” Circuit City Stores Inc. temporarily banished the irreverent MAD Magazine from its store’s [...]

Tags: Circuit City, PR, Sucker City

Posted in Digital Marketing News, Issues of Interest | No Comments »

Study: Tweens Search For Products Online, Get Parents To Buy Them In Store

Search is not always about the immediate sale.  Don’t believe me?  Read this article!

Picture: Photobucket.com

Article excerpt:   It’s prime time for the back-to-school advertising onslaught, as retailers shilling laptops, apparel and school supplies hone in on parents and their school-age children. And according to new data from Performics, including search marketing in the media mix is [...]

Tags: kids, search, tweens

Posted in Digital Commerce News, Digital Marketing News, Issues of Interest | No Comments »