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July, 2008 Archive

Week of 7.28.08 / Top 5

July 29th, 2008

OlderSurfers/OlderGamers/GasDrivingOnline/FacebookRedesign/Twitter
Older Americans’ web use is starting to mirror that of younger consumers
We should be less and less surprised by these headlines now that many online consumers have been online for some time now.

Picture: threeminds.organic.com
Changing Video Gamer Demographics
They ain’t playing Resident Evil 4, but the picture you have of a gamer in your head may not [...]

Other Articles of Interest / Week of 7.28.08

July 29th, 2008

Issues of Interest
U.S. back-to-college spending to fall this year-survey
Reuters.com
Enter the gaming grandmothers
BizReport.com
Social media and the tribalization of business
BizReport.com
Dressing Rooms Of The Future
Forbes.com
Home Servers May Render CD Racks Obsolete
NYTimes.com
Digital revolution could be Olympics’ salvation
Washingtonpost.com
Digital Marketing News
New Generation of Phones Is Game-Changer for Radio
AdAge.com
Can Local Web Ads Save Newspapers?
eMarketer.com
Does search marketing increase brand awareness?
BizReport.com
Report: Mall Shoppers Watch [...]

Older Americans’ web use is starting to mirror that of younger consumers

July 29th, 2008

We should be less and less surprised by these headlines now that many online consumers have been online for some time now.

Picture: threeminds.organic.com

Article excerpt:  The online behavior of Americans 50 years and older increasingly is mirroring the online behavior of younger Americans, including similar online shopping habits, according to a study from The Center for [...]

Changing Video Gamer Demographics

July 29th, 2008

They ain’t playing Resident Evil 4, but the picture you have of a gamer in your head may not reflect reality.

picture: newsimg.bbc.co.uk
Article excerpt: Move over, guys. Mom wants to play. It has been years since the stereotype of teen boy video gamers in the US was wholly true. Most video gamers are adults, [...]

To Save Gas, Shoppers Stay Home and Click

July 29th, 2008

Last week, I was bragging that I found gas for under $4.20 a gallon. Who EVER thought that gas over $4.00 would be considered a bargain?

Picture: ChuckThomas.com
Article excerpt: To go shopping these days, more Americans are trading in their car keys for a keyboard. Online shopping is gaining at a time when [...]

Facebook redesign to give users more control

July 29th, 2008

Smart move by Facebook .  BACN will be the social network killer if they are not careful.

Picture: Cybernetnews.com

Article excerpt:  Facebook Inc. is making sweeping changes to the world’s largest social networking site, aiming to give users more control and to curb new forms of spam, company officials said late on Sunday. Facebook’s redesign aims to [...]

Twitter took off from simple to ‘tweet’ success

July 29th, 2008

Yes, I love to talk about Twitter. Yes, I wrote about it my last post. Yes, you still don’t get it. But you should – you really should!

Picture: smh.com.au
Article excerpt: “What are you doing?” That question is the rocket fuel for Twitter — a hot social-network service that [...]

Week of 7.14.08/Top 5

July 15th, 2008

MicroBlogging/Boomers/IPhone/ E-CommerceMustHaves/GooTube
[Please note that I will be on vacation next week so the next blog update will be the week of 7/28]
Twitter Nation: Microblogging is huge, but should anyone care?
When’s the last time you sent a Tweet? If your answer is anything other than “a few hours ago” you need to read this article [...]

Other Articles of Interest / Week of 7.14.08

July 15th, 2008

Issues of Interest
The Changing Face of the U.S. Consumer
adage.com
Hurry up, the customer has a complaint
boston.com
Text Messaging Huge with Young Adults
emarketer.com
Digital Marketing News
Local Online Video Ads, Dollars
emarketer.com
Survey: More Buyers Expect to Spend Less in Most Media
adage.com
Digital Commerce News
Web entrepreneur plans year-round ‘Black Friday’
bizjournals.com
Online Reviews Sway Shoppers
emarketer.com
New shopping cart fashions a 19% conversion rate hike at Urban [...]

Twitter Nation: Microblogging is huge, but should anyone care?

July 15th, 2008

When’s the last time you sent a Tweet? If your answer is anything other than “a few hours ago” you need to read this article – because you don’t get it.

Picture: Google Images
Article excerpt: The first thing Amanda Mooney, 22, does when she wakes up in the morning is fire up her laptop. [...]