Mele’s Musings

Week of 6.30.08 / Top 5

Innovation/DigitalGrowth/MultiplatformAds/ HumanizingCustomerService/OnlinetoOffline

The next step in open innovation

In the near future, the best innovations for your business may not come from the R&D department, but from your customers themselves. Are we ready to harness that powerful source?

Picture: BusinessInnovationInsider.com

GroupM: Interactive Media Budgets Growing

As digital budgets grow, what will this do to price pressures in the space?

Picture: Cartoonstock.com

Multi-Platform Ads Boost Effectiveness Of Campaigns: Study

It’s not just about reach – it’s that exposing consumers to ads in multiple mediums increases their likelihood to act.

Picture: Adverblog.com

Humanizing the Online Customer Experience

Online customer service stinks because most e-tail sites are too enamored with technology solving their problems, and are not taking the time to really understand their customers.

Picture: Amazon.com

Online research and offline buying prove a powerful connection

If they’re using both channels interchangeably, shouldn’t the experience be the same?

Picture: Carolphillips.com