Mele’s Musings

Week of 6.30.08 / Top 5

Innovation/DigitalGrowth/MultiplatformAds/ HumanizingCustomerService/OnlinetoOffline
The next step in open innovation
In the near future, the best innovations for your business may not come from the R&D department, but from your customers themselves. Are we ready to harness that powerful source?

Picture: BusinessInnovationInsider.com
GroupM: Interactive Media Budgets Growing
As digital budgets grow, what will this do to price pressures in the space?

Picture: [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Other Articles of Interest / Week of 6.30.2008

Issues of Interest
Top 100’s Ad-Spend Growth Grinds to Halt
adage.com
Google, Yahoo to integrate instant messaging
bizreport.com
America Has Spoken: In Google We Trust
adage.com
Video to Consume One-Third of Each Day
emarketer.com
Economists already predicting a lump of coal
msnbc.msn.com
All TV, All the Time, Everywhere You Look
emarketer.com
Brands Adjust to Media Fragmentation
emarketer.com
Digital Marketing News
New Media’s Dilemma: Behavioral Targeting vs. Consumer Privacy
ecommercetimes.com
Advertise To Workers At [...]

Posted in Digital Commerce News, Digital Marketing News, Issues of Interest, Retail and Product News | No Comments »

The next step in open innovation

In the near future, the best innovations for your business may not come from the R&D department, but from your customers themselves.  Are we ready to harness that powerful source?

Image: BusinessInnovationInsider.com
Article excerpt:  The creation of knowledge, products, and services by online communities of companies and consumers is still in its earliest stages. Who knows where [...]

Tags: innovation

Posted in Digital Commerce News, Digital Trends, Issues of Interest, Retail and Product News | 2 Comments »

GroupM: Interactive Media Budgets Growing

As digital budgets grow, what will this do to price pressures in the space?

Picture: Cartoonstock.com
Article excerpt:   For those in the digital media space who frequently complain that the Web doesn’t command its fair share of dollars, things are looking up. Though interactive media spending is often estimated to represent less than 10 percent of total [...]

Posted in General | No Comments »

Multi-Platform Ads Boost Effectiveness Of Campaigns: Study

It’s not just about reach – it’s that exposing consumers to ads in multiple mediums increases their likelihood to act.

Picture: adverblog.com
Article excerpt:   Advertising on multiple platforms results in a significant increase in a campaign’s conversion rate, namely the percentage of consumers exposed to ads who actually purchase the product or service being advertised, according to [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Humanizing the Online Customer Experience

Online customer service stinks because most e-tail sites are too enamored with technology solving their problems, and are not taking the time to really understand their customers.

Image: Amazon.com
Article excerpt:  If shoppers got the same kind of experience in real-world stores that they’ve come to expect online, sales floors would soon become a sea of empty [...]

Tags: customer service, e-tail, online customer experience

Posted in Digital Commerce News, General, Issues of Interest | No Comments »

Online research and offline buying prove a powerful connection

If they’re using both channels interchangeably, shouldn’t the experience be the same?

Image: carolphillips.net
Article excerpt:  While online activity is believed to influence much of offline purchasing, multi-channel merchants struggle with determining exactly what effect the two channels have on each other. At the Internet Retailer Conference and Exhibition in Chicago, Ken Cassar, vice president, industry solutions [...]

Tags: Clicks & Bricks, multi-channel, offline purchasing, online research

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Week of 6.23.08 / Top 5

MoreVideo/ShareofScreen/Web2.0CriticalMass/EtailPersonalization/ MySpaceMoney
Consumers to Watch 25% More Video a Day in Five Years
My wife is going to love this one – now I’m going to be watching even more video!!

Picture: adage.com
Study: PCs Steal TV’s ‘Share of Screen’
But maybe my wife won’t notice because I’m watching less “TV”!

Picture: adweek.com
OMG! UM Finds Web 2.0 Breeding Consumers 2.0, Social [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Other Articles of Interest / Week of 6.23.08

Issues of Interest
Mobile Search Has Promise, Pitfalls
emarketer.com
Will In-Flight Broadband Take Off?
emarketer.com
Digital Marketing News
IGA: Most Gamers Cool With In-Game Ads
mediaweek.com
Brought to You by . . . Anyone?
washingtonpost.com
Behavioral Targeting and Customer Segmentation
emarketer.com
USA lags on cellphones’ marketing potential
usatoday.com
Digital Commerce News
Consumer Electronics and E-Commerce
emarketer.com
Web 2.0 puts the social back in shopping, expert says
internetretailer.com
Digital News and Trends
1.2 Billion Mobile Subscribers!
emarketer.com
Retail [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Consumers to Watch 25% More Video a Day in Five Years

My wife is going to love this one – now I’m going to be watching even more video!!

Picture: adage.com
Article excerpt:  Viewing on Computers, Mobile Phones Will Drive Increase. Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to [...]

Tags: advertising, media, Mobile, mobile video

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »