Joe’s angle on marketing news you can use.
BrandPerception/DigitalStorytelling/YourSiteSucks/MySpaceTragedy/ GuessingCustomerNeeds
Dissed Online? How to Fix Your Brand’s Rep
Is it better to respond or to stay quiet when consumers start saying bad things about your online? That all depends on what you are willing to do about it!
photo: brandautopsy.com
Michael Eisner Sees Web’s Future in Storytelling
Creativity is a risky business, says the former Disney CEO. Who [...]
Issues of Interest
Do Blogs Influence Female Consumers?
emarketer.com
Seniors Vote and Surf
emarketer.com
The Social Media Gender Gap
businessweek.com
Digital Marketing News
Dude, Where’s My Digital Upfront?
mediaweek.com
Microsoft expands ad offering in social networking, mobile and video games
dmnews.com
Digital Commerce News
Retail E-Commerce and the Economy
emarketer.com�
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Study says consumers look, don’t buy, online
baltimoresun.com
Does the Web Inspire Consumers to Buy?
emarketer.com
The New E-Marketing Must-Haves: Video and Rich Media
ecommercetimes.com
Cart [...]
Is it better to respond or to stay quiet when consumers start saying bad things about your online? That all depends on what you are willing to do about it!
picture: brandautopsy.com
Article excerpt: Today’s consumers don’t hesitate to post their comments, good and bad, on the Internet. Here are some tips for damage control . Web [...]
Creativity is a risky business, says the former Disney CEO. Who is willing to take that risk?
newportlibrary.org
Article excerpt: At Microsoft Advance ‘08: Strong Content Also Needs Interactivity, Community. According to Michael Eisner, story-driven online content is the next big app. “YouTube is to the internet what a nickelodeon is to the movies. It’s the preliminary [...]
Are you a hippo? Are you making decisions about consumer experiences even though you are “least closest to the customer”?
pitcure: lorla.com
Article excerpt: Kaushik: Despite Mounds of Data, Marketers Don’t Understand Consumers. Avinash Kaushik thinks one of the reasons why so many websites “suck” today is because of the hippo — as in the “highest paid [...]
Will this tragedy lead to a stifling of content or activity on social networks? Should it?
photo: komotv.com
Article excerpt: Lori Drew is being indicted not for her alleged role in Megan Meier’s death, but for violating MySpace’s terms. What happened to Megan Meier, a girl in a small Missouri town west of St. Louis, was a [...]
Anyone had the experience of having Amazon recommend products for you based on gifts that you bought for someone else? I personally have long awaited a better, more controlled, and more personalized way to get recommendations.
picture: bridgewell.com
Article excerpt: Among online retailers, pushing customers toward other products they might want is a common practice. Both Amazon [...]
RealCommunities/MobileSocial/CorporateBlogs/OpenSocial/ 11.5BillionVideosViewed
These Brands Build Community
How many brands are really willing to go as far as these companies do in creating personal relationships with customers?
photo: adweek.com
Jumpstarting the Mobile Internet
Phones are primarily communication devices. So is social networking. Will the combination of the two finally make mobile internet explode in the US?
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photo: facereviews.com
Blogging 101
Is my blog a [...]
Issues of Interest
Internet Use Still Heaviest Among Young
emarketer.com
Coming Soon: A Web-Wide Social Network?
adage.com
Hispanic-Americans Are Heaviest Media Users
emarketer.com
Digital Marketing News
Study: Untargeted Ads Turn Off Social Net Users
brandweek.com
Social Networking Ad Spending Update
emarketer.com
Why Tracking Marketing Is Now So Tough
adage.com
Digital Commerce News
Shoppers go online to research home goods, but less than a [...]
How many brands are really willing to go as far as these companies do in creating personal relationships with customers?
photo: adweek.com
Article excerpt: How these Web 2.0 companies build good relationships to build their brands. Forging strong communities is a key for marketers looking to build brands online. For Tony Hsieh, CEO at Zappos, meeting [...]
